We don’t read web pages – we scan and skim! I have been looking for guidelines to help me write better. Here’s what I found:
- Keep it short
- Use simple language
- Break it up with headings
- Use visuals
These guidelines and many others are clearly laid out in:
An excellent summary of points to watch when writing web copy from the US Dept of Health
Monash University’s guide to clear and concise writing for websites. This information also includes a guide to accessibility.
NSW Government’s guidelines for writing for the web
A light-hearted blog entry with common sense tips for writing the copy in websites.