SAMR – Ruben Puentedura’s model

Keynote speaker at the AIS IT Management and Leadership Conference in Canberra was Ruben Puentedura, renowned for his SAMR model of technology enhancement and transformation.   It’s good to be reminded of the usefulness of this model!

At the enhancement level:

  • Substitution – where technology is used as a substitution tool with no significant change to the activity
  • Augmentation – technology enhances the activity but there is no significant improvement in the design

At the transformation level:

  • Modification – technology allows the activity to be redesigned and improved
  • Redefinition – the re-creation of new tasks that could not have been done without technology